Structured Data

Rich Snippets

The options add the following snippets:

  • Product data - Name, description, image, model, price (special), manufacturer, rating, votes, price currency, availability.
  • Product breadcrumbs - Full breadcrumb data for the products in the product page, including the category path the product belongs to.
  • Category breadcrumbs - Full breadcrumb data for the currently visited category, including the full path (if subcategory is opened).
  • Store info - Information regarding the store name, url, logo, search action and contact information on every page.

What is a Rich Snippet?

Rich snippets are a great way to get your content noticed in the search results and stand out in the eyes of users.

What is so special about the rich snippets?

Configuring rich snippets means Google and other search engines can show additional information, such as:

  • Breadcrumbs
  • Price
  • Rating
  • Votes
  • Availability

View the example. All the links besides the third one have rich snippets:

richsnippets_preview

What should I do?

Currently, you can add rich snippets for product data and breadcrumbs. Just enable them from the settings.

You can then test if the snippets are implemented correctly from the Structured Data Testing Tool